Campaign Planning
Define the objective, target audience, campaign geography, live dates and the role outdoor media needs to play.
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OOH & DOOH Advertising UK
TRZY UK provides end-to-end OOH and DOOH advertising services across the United Kingdom.
From landmark digital billboards and roadside displays to bus advertising, London Underground placements and shopping centre screens, campaigns are developed around the audience, location and brand message.
The service supports brand awareness campaigns, product launches, entertainment promotions and live events, with the selected media formats working towards one clear campaign objective.
End to End Outdoor Advertising Campaign Delivery
TRZY UK starts with the campaign brief, target audience, preferred locations and advertising dates. These requirements guide the media plan, placement selection and creative approach.
Creative assets are developed or adapted for the selected formats, including print artwork and digital screen content. Media coordination brings together site availability, technical specifications, production requirements and submission deadlines.
The agreed delivery scope and reporting requirements are confirmed before the campaign runs. This connects the strategy, creative and advertising schedule within one coordinated project.
Location and Media Selection
Review suitable cities, environments and formats according to the intended audience and campaign context.
Creative and Production
Adapt campaign artwork or motion content to the technical requirements of each confirmed OOH or DOOH placement.
Delivery and Coordination
Coordinate scheduling, campaign launch and placement checks across the agreed outdoor media plan.
Outdoor Media in the Places People Move Through
A campaign can combine landmark visibility with street-level, transport and indoor media, while remaining one consistent OOH and DOOH plan.
Landmark and City-Centre Screens
Large-format displays positioned within prominent retail, entertainment and urban destinations.
Street and Transit Environments
Media positioned around roads, pedestrian routes, bus networks, shelters and public transport journeys.
Retail and Indoor Media
Digital screens within shopping centres, cinemas, convenience stores, restaurants and other visited spaces.
OOH and DOOH Advertising Formats
Campaign formats are selected around the audience, location, message and available media inventory, with creative prepared to meet each placement’s current requirements.
01 / Format
Digital Billboard Advertising
Large-format digital billboards provide a prominent canvas for brand messages in city centres, entertainment districts and shopping destinations. Campaigns can use different creative versions and scheduled content where the selected inventory allows.
Artwork, animation and video are prepared according to each screen’s specifications and permitted motion formats.
02 / Format
Static Billboard Advertising
Static billboard advertising keeps the same printed campaign creative in place for the booked display period. Formats can include 48-sheet, 96-sheet and larger landmark placements, depending on the site.
This format suits a clear brand message delivered along selected roads, urban routes and regional locations.
03 / Format
Digital Roadside Advertising
Digital roadside screens place campaign messages along roads, traffic junctions and commuter corridors. Locations are selected around audience movement, viewing conditions and the campaign’s geographic priorities.
Creative is designed for quick recognition, with clear branding and content that follows the individual site’s requirements.
04 / Format
Bus and Transit Advertising
Bus advertising places brand messages across routes serving towns, cities and different neighbourhoods. Options can include exterior panels, rear panels, double-decker formats and full bus wraps.
The campaign can be planned around selected operating areas and routes, creating repeated opportunities for visibility among pedestrians, motorists and commuters.
05 / Format
Bus Shelter and Street Furniture Advertising
Bus shelter posters, six-sheet displays and street furniture provide advertising at street level, close to pedestrian routes and transport waiting points.
These placements can support neighbourhood campaigns or a wider city presence. Location selection considers nearby destinations, audience movement and how the placement fits the overall media plan.
06 / Format
London Underground Advertising
London Underground advertising offers formats across station environments, including platform posters, escalator panels, station displays and digital screens.
Campaigns can focus on selected stations or a wider network brief. The format and station mix are chosen around passenger routes, campaign relevance, creative requirements and availability.
07 / Format
Digital Vans and Digital Bikes Advertising
Mobile digital advertising uses screen-equipped vans, trucks or bikes to bring campaign creative to selected areas. A brief can focus on event surroundings, entertainment venues, commercial districts or a planned route across a city.
Routes, operating hours, stopping locations and permitted content are confirmed for each campaign.
08 / Format
Shopping Centre Advertising
Shopping centre advertising places brands within retail and leisure destinations through entrance screens, atrium displays and digital panels along visitor routes.
It can support consumer campaigns, product launches and entertainment promotions. Screens are selected according to their position, audience context and relationship to the wider campaign.
09 / Format
Convenience Store Advertising
Convenience store advertising uses available in-store screens to reach audiences during regular neighbourhood visits.
The format can add a local presence to a wider outdoor campaign. Store selection, screen position and the advertising schedule should reflect the audience and campaign message.
10 / Format
Cinema Advertising
Cinema media can include pre-show advertising, foyer screens and promotional displays. It provides a setting for campaigns planned around cinema locations, film schedules and entertainment audiences.
On-screen cinema advertising and foyer digital displays are distinct placements, with their own creative specifications and scheduling requirements.
11 / Format
Restaurant Advertising
Restaurant advertising uses available advertising screens in dining, waiting and quick-service environments.
Venue selection considers the audience, customer visit patterns and how the screen is used. These placements can extend a campaign into hospitality settings alongside other selected OOH and DOOH formats.
Outdoor Advertising Locations Across the UK
TRZY UK can assess named locations as part of a campaign brief. Specific sites, availability, specifications and advertising schedules are confirmed with the relevant media owner before booking.
London
Piccadilly Circus London
Space type: Landmark digital billboard.
Piccadilly Lights provides a large digital advertising canvas in London’s West End. Ocean Outdoor describes the screen as 783.5 square metres, with the location connected to surrounding shopping, entertainment and visitor destinations.
Its scale and landmark setting make it an option to consider for major brand campaigns, product launches and entertainment promotions.
London
Leicester Square London
Space type: Large-format digital screen above Vue cinema.
The Screen on Leicester Square sits within an area associated with cinemas, premieres, theatres and visitor attractions. This makes it relevant to film marketing, entertainment campaigns and launches seeking a West End presence.
Ocean Outdoor currently lists static creative for this digital screen, so content preparation should follow that specification.
London
Westfield Stratford City London
Space type: Shopping centre digital screens and large-format displays.
Westfield Stratford City offers advertising environments around a retail, dining and leisure destination. Four Dials is one of the large-format digital locations within the wider media offering.
Campaign planning can connect the advertising with shopping visits, leisure activity and the surrounding transport routes.
Manchester
Victoria Warehouse Manchester
Space type: Large-format digital roadside billboard.
The Manchester Screen at Victoria Warehouse provides a 306-square-metre display beside a major traffic junction. The venue identifies nearby destinations including Old Trafford, Salford Quays and MediaCity.
The setting can be considered for campaigns addressing commuter, event and entertainment audiences in the surrounding area.
Birmingham
Bullring and Grand Central Birmingham
Space type: Shopping destination advertising and digital display opportunities.
Bullring and Grand Central combine retail, dining and transport connections in Birmingham city centre. The setting is relevant to consumer campaigns seeking a presence around shopping and leisure visits.
The final screen selection, placement position and campaign schedule are assessed against the available media inventory.
East Midlands
Leicester
Space type: Selected billboard and outdoor advertising placements.
Leicester can form part of a regional outdoor advertising brief or a campaign involving several UK cities. The planning stage identifies suitable sites, audiences and display formats.
Exact locations and delivery requirements are confirmed around the campaign objectives and dates.
Published Audience and Footfall Figures
Published figures provide useful planning context, but their measurement bases differ. The booked placements and schedule determine the final campaign delivery.
| Location | Published figure | Measurement basis |
|---|---|---|
| The Screen on Leicester Square | 492,632 impacts per fortnight | Ocean Outdoor’s published ROUTE estimate for the screen |
| Westfield Stratford City | More than 52.1 million annual footfall | Centre-wide figure attributed to Westfield data from January 2024 |
| Bullring and Grand Central | 48.2 million annual footfall in 2025 | Hammerson’s published figure for the combined destination |
Centre footfall counts visits to a destination and does not measure advertising views or unique people. Screen impacts use a different measurement basis. These figures provide planning context; campaign delivery depends on the booked placements and schedule.
Sources: Ocean Outdoor for Leicester Square and Westfield Stratford City; Hammerson for Bullring and Grand Central.
OOH and DOOH for Launches and Brand Campaigns
Outdoor media can introduce a campaign, communicate a launch message or support an event taking place nearby. A consistent visual identity helps connect static placements, digital screens and other campaign content.
TRZY UK’s wider creative, events and experiential services can be discussed within the same brief where the campaign requires advertising alongside a live experience.
Plan an OOH or DOOH Campaign with TRZY UK
Share the campaign objective, target audience, preferred UK locations and advertising dates to discuss a suitable approach.
TRZY UK can bring the media plan, creative requirements and delivery coordination together around the agreed campaign scope.
Contact TRZY UKFrequently Asked Questions
What Is the Difference Between OOH and DOOH Advertising
OOH means out-of-home advertising and includes printed and digital advertising encountered outside the home. DOOH is the digital part of OOH, using screens to display advertising content.
Which Outdoor Advertising Formats Can Be Considered
A brief can consider static billboards, digital billboards, roadside screens, bus advertising, street furniture, Underground placements, mobile digital screens and available advertising inventory in shopping centres, stores, cinemas and restaurants.
Can One Campaign Run Across Several UK Cities
Yes. A campaign can be scoped around selected cities and regions. The media plan should define each location’s role, the available formats and the delivery schedule.
Can Every Digital Screen Show Video
No. Motion capabilities and content permissions differ by site. Some digital screens use static artwork, while others allow animation or video. Creative preparation follows the selected screen’s current specifications.
